In-depth UI/UX and front-end case studies across e-commerce, manufacturing and B2B SaaS: the problem, the decisions made, what was built and what shipped.
A cold-traffic marketing site for an AI automation agency, in a category carrying an active credibility penalty. Designed and built end to end.
AI services · Marketing site + CMS
A B2B manufacturer site built to earn a WhatsApp message, not a cart. Research, design system, frontend, backend and admin, solo.
Steel & roofing manufacturing · B2B site + lead capture + CMS
A first-year manufacturer asking strangers to trust a device that holds a person's body weight over a 60m drop. The design problem was trust, not aesthetics.
Fire safety manufacturing · D2C e-commerce + operations admin
A 50-page IT services site across three overlapping taxonomies, designed so each mental model finds its own way in without the three competing.
IT services · Marketing site + CMS + lead management
An enterprise AI intelligence platform taken from blank canvas to live in four weeks — including the decision to remove the one pattern every competitor…
Enterprise SaaS / B2B marketplace · Enterprise SaaS
A marketing site, CRM, CMS and email platform for manufacturing IT — where the SEO strategy and the trust strategy turned out to be the same decision.
Manufacturing IT, international · Marketing site + CRM + CMS